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Marketing Office Furniture
Marketing Office Furniture » Our Story
Our Story (A letter from our founder)
Dear Office Furniture Dealers,
We started eBoost Consulting 4 years ago on a mission to help small businesses achieve big business results from their online marketing efforts. One of our very first clients was a local office furniture dealer looking for increased lead flow to grow his business. Since then we have worked with 4 different office furniture companies and driven leads resulting in over $50,000,000 in revenue for the office furniture dealers we work with. We spend a significant amount of time learning about the office furniture industry, researching your customer segments, and developing tactical efficiencies to get the most from your marketing spend.
During this process we gathered a significant amount of data on the purchase behaviors of several key buyers of office furniture and influencers in the decision making process. These segments were developed into personas and their behaviors were prototyped to maximize our marketing efforts. The persona’s included: The Facilities Manager, The Office Manager, and The Entrepreneur moving into new office space. More information on these personas can be found in our white paper on office furniture industry segments.
Persona’s led to the development of our strategic framework for your marketing with tactics including SEO, Paid Search, Guerilla Marketing, Conversion Design, and E-Mail Marketing. As a result of our services several office furniture companies have risen to the top in their local markets consistently out performing their competitors and experiencing above average growth. We’ve since decided to “spin-off” this vertical segment and dedicate a team of marketers to work specifically for the office furniture industry. This provides you with a service provider who intimately understands your customer, the dynamics in your industry, and how to help your company succeed.
Nothing gets us more excited than helping our clients succeed and beat out there competition. With our office furniture marketing program you get exclusivity of our services which means we only work with one company in each local market providing you an advantage your competition can’t touch. If you’re ready to learn more about our program please contact us, we’re looking forward to accomplishing great things together!
-Micha Mikailian CEO & Founder
