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Marketing Office Furniture
Marketing Office Furniture » The Marketing Program » Guerilla Marketing
Guerilla Marketing
If you have heard of Guerilla Marketing, then the first thing that may come to your mind is “small business”, “start-up”, small companies doing whatever they can to get a customer and gain market share.
What we know now is that these tactics aren’t just for those “mom and pop” stores anymore. The term Guerrilla Marketing may have implied this when it was coined back in the 80s, but it has come a long way since then. Guerilla Marketing is more now about reaching people than simply watching budgets. Pepsi, Yahoo, Southwest Airlines and Kellogg are just a few of the major companies in our country who currently use Guerrilla Marketing tactics to maintain their successful industry positions.
Specific Tactics We Use Includle:
- Call Tracking
- Directory Listings and Reviews
- Fusion Marketing & Co-Branding
- Auction & Online Database Listings
- Community Based Classifieds Advertising
- Frequent Shopper, Birthday Clubs or Referral Programs
The eBoost Way
It is called Guerrilla marketing because it is as different from traditional marketing as Guerrilla warfare is from traditional combat. If everyone was doing it, then it wouldn’t be unconventional, more importantly it wouldn’t be effective. It all comes down to one thing, reaching more of your potential customers in more places where they already are. Not every person that can benefit from your office furniture is searching for you; let’s put you in front of them so they realize you exist and do provide what they are looking for.
We have found that selling used office furniture works exceptionally well for our office furniture clients. Start up and small companies are usually searching for inexpensive office furniture and do not really think to go with big office furniture dealers and are actually going on sites like craigslist and ebay (to name a few) to look for furniture. If you sell office furniture then taking advantage of a guerilla marketing campaign can become extremely profitable for you and your company.
