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Marketing Office Furniture » The Marketing Program » Web Conversion Design
Web Conversion Design
When developing a new website there is one thing you need to understand and that is the difference between design and marketing. Sure, flashy websites with lots of moving things are great to look at, but are they affective in grabbing your customers’ attention and leading them down a path to contact you and get a quote for their new office space?
Conversion design works with the design framework to manipulate the size, position, and appearance of key elements that you want your visitors to pay attention to. When considering conversion design you must take in account customer behavior prior to the design phase and outlines information architecture, plausible user case scenarios and wireframes based on the customers’ needs not the graphic designer’s creative vision.
The eBoost Way
Graphic design is concerned with the creative elements of a website, the look and feel. The marketer is concerned with marketing to the customer. Here at eBoost we are the marketer and believe in “Strategy before tactics” which means that conversion design presents relevant information when needed and where expected for the visitor pulling them down a path that you want them to take. When conversion design is done properly and the research conducted before hand on your customers then you will see a significant improvement in marketing and sales. This happens because it is focusing on the customer’s needs, wants, and demands instead of concentrating if your site is pretty or not.
We know that your customers are usually entrepreneurs, facility managers, and companies moving into new space and we know this because after 4 years of accumulating customer data from our other office furniture dealers we have a solid foundation and understanding of who your customers are and how they interact online. We implement a conversion design strategy that is unique to your area and company that incorporates this customer research to increase lead generation and online conversions. Do not be scared if you already have a site that you love, our conversion design can be as simple as making small changes and adding or removing different things here and there. These small changes can have a significant impact on your websites conversion rate, driving you more qualified leads.
