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Marketing Office Furniture
Marketing Office Furniture » The Marketing Program » Call Tracking
Call Tracking
With Call Tracking, phone numbers are dynamically inserted onto your website based on how visitors found your site. This way you are able to track which ads are converting versus those ads that are not. Also, all phone calls are recorded and allow you to listen in on any phone conversation between your customers and your employees. Call Tracking is an affordable service that complements PPC and SEO services and is recommended to be utilized if you are interested in comparing your offline and online cost per leads.
The eBoost Way
Call Tracking is all about tracking your return on investment and delivering you data on what marketing tactics are working versus which are not. When you implement a new marketing strategy online or offline and do not have a way of distinguishing where your leads are coming from and getting down to the nitty and gritty of how much each individual lead is costing you, you are at a huge disadvantage. Marketing online and tracking emails and form submissions is highly effective and easy to do, but a lot office furniture companies forget to track where the phone inquiries are coming from. Some sales people ask the person how they heard about the company, but most of the time the customer does not remember or could careless to share that information because it is of no value to them. This is why it is essential to track all forms of incoming leads online and offline.
At eBoost we focus on delivering you data backed reports based on call tracking and Google Analytic reports. This then allows you to make better and more informed decisions when allocating your marketing budget because you will know what your cost per lead is for each marketing effort you are currently spending money on. Call tracking is an affordable, low priced service that can aid you in your decision making process.
